Mrs. Fields Case Study Example | Topics and Well Written Essays - 2000 words

Mrs. Fields - Case Study Example Mrs. Field’s cookies can be characterized as a quite successful organization. The growth of the organization in the US market should be related to the capabilities and the characteristics of its founders, Debbi Sivyer and Randy Fields. At the first instance, meaning the time when they met, the resumes of Debbi and Randy were different; Debbi was trying to explore her skills in cooking while Randy had graduated from a first class university, Stanford, aiming to develop his future in economics. From this point of view, the future of Debbi and Randy would be expected, then, to be different. There would be no expectations, then, that the above persons, with different background and skills, would cooperate in a business, such as Mrs. Field’s cookies. Instead, Randy would be expected to become a successful economist, while Debbi would be expected to continue working in different roles, possibly increasing her skills in baking. However, the marriage of Debbi and Randy can be c onsidered as having an important role in the opening of their business. In accordance with the information provided through the case study, Debbi and Randy had different goals in regard to their business. Debbi aimed ‘to bake great cookies’ (case study, p.2) while Randy thought the specific initiative as a profitable investment, taking into consideration the market needs for products of the particular characteristics. Under these terms, it is assumed that Debbi and Randy supported the opening of the first store for promoting their own aims, as described above. The potential existence of common interest, referring to the family income that would be generated through the particular project, was also a critical reason that led to the support of this initiative both by Debbi and Randy. The opening of the second store resulted to an important dilemma for Debbi: Debbi